Frameworks create an easier experience for all & require set goals. They show confidence & reliability.
Strategy gives us the ability to answer the difficult questions so our designs can be a success.
Iteration examines the possibilities & finds the next solution. Design is an exploration of a problem.
Simplification provides the best experience. Complex systems do not need to be complicated.
Accessibility creates an experience usable by all, regardless of context or ability.
Empowerment begins with education & opportunity. It provides answers to problems otherwise missed.